I've done my first presentation on my topic. Haven't got any feedback yet, I can't be sure that I'm on the right way. But anyway that is what I have so far. I’d like to look at creativity and innovations in sponsorships. How to make the event attractive to the sponsor? What are core components of sponsorship and event that makes companies to take that sponsorship? These questions I'd like to look at. I found a few books about sports sponsorship such as Skinner Bruce E. “Events Sponsorships"; Allen J.“Festivals and Special Event Management” and Yeoman I. “Festival and events Management”. Also I've got articles devoted to events sponsorships in such journals as Managing Leasure, Journal of Advertising Research and Events Management Journal. As a methodology I'm going to read and analize the information in that resources, made a questionnaire to potenial sponosors of the event and interview the event manager of the following event. I'd like to base my work on the Hip-Hop International Russia. This is annual national competition in dancing that include competitions, seminars and trainings, final performance of winners and famouse invited dancers.