Hello everyone!!!
I'm completely lost in my own ideas about my dissertation topic. There are so many things that I'm interested in and that I'd like to write about. I can't put them together and make something similar to dissertation topic. Well, I'd like to write about sponsorships, mainly in sports or dance festivals. May be focus on innovations and new technologies in attracting sponsors. Or aims of sponsors and ways of returning invested money. I have found a lot of interesting articles about sponsorships in mega-sporting events. I would be grateful if anyone suggested some ideas!!!
2010 - Blogging for research
15 years ago
1 comment:
What if to look at this area: does the audience's attitude to events influence their attitude towards companies who sponsor it? If you like the event, you become more loyal to company who sponsors it. But at the same time, if you are dissapointed with event would this feeling change your attitude to company-sponsor?
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