Small Changes lead to the best

I met my superviser once more time. And we came up with a new topic. It's not really different from what i had but it gives more ooportunities to write about. Is there a connection between between public attendance and brand sponsorship at the HHI 2009? It's my dissertation question. I would like to find out whether brand sponsorship contributes to attendance at the HHI 2009. Do people choose to visit the event just because of the brands who sponsor this event? By next meeting with Franc, i have to read as many journal articles about sponsorship, brand awareness, attendies attitude as possible. Moreover, i have to come up with questions for my questionnaire. Sounds possible, doesnt it? (still have to write case-study, portfolio and research proposal)